Project:
Nexus
A complete digital transformation overhauling legacy systems to a modern stack, integrated with advanced lead nurturing workflows for a 280% increase in qualified leads.
The Challenge
The client was struggling with a fragmented digital presence. Their legacy platform was slow, leading to high bounce rates, and their marketing efforts were disconnected from actual sales data, making ROI impossible to track.
- Outdated corporate website built on deprecated technology stack
- No CRM integration or automated lead nurturing workflows
- Marketing and sales teams operating in complete silos
The Solution
We engineered a unified solution starting with a high-performance, edge-delivered web application. We then integrated a bespoke analytics pipeline and automated marketing triggers connected to their CRM.
- Edge-delivered Next.js application with 99.9% uptime SLA
- Custom CRM integration with HubSpot for real-time lead scoring
- Behavioral email automation with 12+ triggered workflow sequences
The Outcome
280%
Increase in Qualified Leads
The unified platform achieved a 280% increase in qualified leads and 62% email open rates. The automation saved the marketing team 40 hours per month, which they redirected into strategic growth initiatives.
