Project:
Neon Horizon
Redefining e-commerce through a complete platform overhaul and performance marketing, delivering 4.2x return on ad spend for a fast-growing D2C brand.
The Challenge
The client faced critical bottlenecks in their e-commerce platform, relying on a dated storefront with poor conversion rates. Their Google Ads campaigns were burning budget with minimal ROI, and the shopping experience failed to meet modern consumer expectations.
- Legacy Shopify theme with 8-second load times and poor mobile UX
- Unoptimized ad campaigns with a 0.8x return on ad spend
- No structured product data or remarketing infrastructure
The Solution
We delivered a custom headless e-commerce platform with sub-second load times, then completely rebuilt their Google Ads strategy with smart bidding, dynamic remarketing, and structured product feeds.
- Custom headless storefront built on Next.js with Shopify backend
- Smart bidding campaigns with audience layering and negative keyword sculpting
- Dynamic remarketing with personalized product feeds across Google Display Network
The Outcome
4.2x
Return on Ad Spend
The new platform achieved a 4.2x ROAS within 3 months, with conversion rates climbing to 3.8%. Page load times dropped by 68%, directly contributing to a 280% increase in qualified leads.
