Project:
Spice Route
Transforming a local restaurant's digital presence through strategic SEO and content marketing, achieving #1 Google ranking for target keywords within 45 days.
The Challenge
A beloved local restaurant was invisible online. Despite excellent reviews on third-party platforms, their own website received minimal traffic and they had no content strategy to capture local search intent.
- Non-optimized website with zero blog content
- No Google Business Profile optimization
- Competing against well-established chains with big marketing budgets
The Solution
We built a comprehensive local SEO strategy from scratch, creating a content-rich blog targeting hyper-local food keywords, optimizing technical SEO across the site, and implementing an automated review generation system.
- Technical SEO audit with schema markup and Core Web Vitals optimization
- Content engine producing 12 locally-targeted articles per month
- Automated review request system integrated with their POS
The Outcome
#1
Google Ranking in 45 Days
Within 45 days, they ranked #1 for their primary keywords and saw a 180% increase in online reservations. Organic traffic grew 420% and their Google Business Profile became the top-rated restaurant in the area.
